SEO will always remain the backbone of your online marketing campaigns. but just by learning On page and off page content, you can not win this race.
Instead we need to understand the strategically implementation of your website SEO.
Here are few points which you need to keep in mind while starting your seo in 2020.
1. Focus on Customer Intent based SEO
Don't just focus on Google’s new BERT algorithm, focus on user-focused optimization and the technical delivery of content.
With users having more options than ever in how they search for things, it’ll be even more important for SEOs to bear in mind the fundamentals of clean architecture and content delivery.
Google has taken a huge leap forward into making search really about intent matching rather pure string matching
2. High-Quality, Optimized Content -
Content affects everything in SEO, From your site structure and internal linking strategy to the types of links you build.
To succeed in 2020, you will have to write something that is relevant and valuable in 2020.
Stop targeting individual keywords, chasing pageviews, and “spraying and praying” with content.
Focus more on topics. The goal of switching the mentality to more of a topic-focus is to create content that addresses an entire conversation holistically as opposed to just worrying about the single keyword a page should be targeting.
Know what answers the user needs next
Understand who your audience is and how they search.
Understand the intent behind the questions they are asking or problems they need to solve.
Give them solutions or answers in the formats they prefer via on-point, quality, and authoritative content.
Execute in this fashion for every stage of their journey to create a satisfactory topical experience that serves their needs again and again.
3. UX & Technical SEO
The biggest trend that smart SEO professionals should focus on in 2020 for greater success is UX – user experience,
This includes the overall experience from the initial interaction in the SERPs, to the overall landing page experience, and even the experience after they leave your site (think remarketing, drip campaigns, personalization for returning users).
When we talk about technical SEO and UX, you have to talk about site speed and page speed and other on page factors.
4. Mobile SEO
This simply means, build sites for mobile-first, then make them compatible for desktop. Instead of visualising a person sitting at a desktop computer you have to realize that most of the time people will find your website via a mobile device.
5. Link Building & Brand Building
That means focusing on three types of journalistic writing:
Planned editorial: Topics that are covered by journalists every single year at a given point
Planned reactive editorial: Features written by journalists on a topic that ties to a seasonal event or theme that we know is being covered due to time frame, but we don’t know the exact story until editors or journalists write it on the morning of their editorial meeting.
Reactive editorial: Features written in the here and now that are unplanned and can’t be predicted and are dictated due to a news story breaking.
link building will be more about brand building in 2020.
The responsibility will fall on SEOs to build links and media placements that drive traffic and push brand, not just links that help with search rankings
6. E-A-T - expertise, authority, and trustworthiness.
Google no longer wants to rank just “good” content. Now, they are worried that a piece of content that ranks is inaccurate and can hurt the potential searcher.Wrong, inaccurate information can hurt people and Google's credibility can get hurt too.For example, let’s imagine you are giving medical advice on your site. You have a ton of links and all of the right signals to rank well but your content is inaccurate. Now imagine someone injures themselves after taking your advice.In the SEO world, you see sites in the health space or financial space having more issues with Google algorithm updates because their information may be inaccurate and Google is looking for sites to prove their expertise, authority, and trustworthiness.If you are going to rank a site, everyone these days can manipulate SEO signals, but it is hard to manipulate things like expertise, authority, and trustworthiness. Especially when you combine all three.
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