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Digital Marketing Course Syllabus - Topics covered at IElevate

Digital marketing syllabus and topics

There are 27 advance digital marketing course modules which you will learn to have indepth knowledge. All the modules will be practically learned by students via assignments, demo tools and case studies. Here are the tools and platforms you will learn.

1. Search engine marketing with ad auction process, ppc marketing on google AdWords.

2. Google MCC account for handling multiple AdWords account.

3. Bing ads

5. Display advertising

6. Facebook marketing

7. Instagram marketing

8. Linkedin marketing

9. Twitter marketing

10. Youtube video marketing

11. Influencer Marketing

12. Google analytics

13. Webmasters

14. Search Engine optimization

15. Google My Business - online business listing with google maps.

16. Wordpress and other website design platforms

17. Ecommerce store management tools - shopify, ecwid, majento etc

18. Marketplaces for ecommerce - amazon, flipkart

19. Video editing tools - filmora, screen recorder (camstudio) for webinars.

20. Ad creative tools - photo editing tools, pixlr, canva etc

21. Email marketing automation

22. Adsense basics

23. Affiliate marketplaces like CJ, click bank. Etc.

24. Content writing - blogging

25. Lead generation tactics with landing pages.

26. Advance optimization strategies with remarketing and retargeting, A/b testings, sales funnels.

27. Data driven growth hacking


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