Digital Marketing Course Syllabus - Topics covered at IElevate
There are 27 advance digital marketing course modules which you will learn to have indepth knowledge. All the modules will be practically learned by students via assignments, demo tools and case studies. Here are the tools and platforms you will learn.
1. Search engine marketing with ad auction process, ppc marketing on google AdWords.
2. Google MCC account for handling multiple AdWords account.
3. Bing ads
5. Display advertising
6. Facebook marketing
7. Instagram marketing
8. Linkedin marketing
9. Twitter marketing
10. Youtube video marketing
11. Influencer Marketing
12. Google analytics
14. Search Engine optimization
15. Google My Business - online business listing with google maps.
16. Wordpress and other website design platforms
17. Ecommerce store management tools - shopify, ecwid, majento etc
18. Marketplaces for ecommerce - amazon, flipkart
19. Video editing tools - filmora, screen recorder (camstudio) for webinars.
20. Ad creative tools - photo editing tools, pixlr, canva etc
21. Email marketing automation
22. Adsense basics
23. Affiliate marketplaces like CJ, click bank. Etc.
24. Content writing - blogging
25. Lead generation tactics with landing pages.
26. Advance optimization strategies with remarketing and retargeting, A/b testings, sales funnels.
27. Data driven growth hacking