84 Digital Marketing Interview Questions

Lot of people look forward to make a career in digital marketing industry.

So the first step after acquiring knowledge is to understand what recruiters are looking for.

Here are some questions you can expect in an interview.

1. What is SEO & why is it so important?

Ans. In simple words, SEO or Search Engine Optimisation denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

2. What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

3. Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

4. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

5. In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

6. What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

7.What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

8. What is Crawling?

Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

9. What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

10.What is SERP?

Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

11. What is organic result?

Ans. Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

12. What are paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

13. What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.

On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

13. What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

14. What is the definition of keyword?

Ans. Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

15. What is long tail keyword?

Ans. Long tail keywords are phrases containing over 4+ words that make search results highly specific.

16. What is Canonical URL?

Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

For example, most people would consider these the same urls:

www.example.com

example.com/

www.example.com/index.html

example.com/home.asp

But technically all of these urls are different.

17. What is SEO friendly URL?

Ans. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.

SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.

Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.

18.What are meta descriptions?

Ans. Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.

Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages, and can gain greater user click-throughs, if performed correctly.

19. What are backlinks?

Ans. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.

When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

20. What is a Do-Follow link?

Ans. A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.

The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.

21. What is a No-Follow link?

Ans. A No-Follow link is exactly the opposite of a Do-Follow link as such the link attributes do not allow the Google bots to follow them. These links cannot be followed by robots; only humans can do it.

No-follow link attributes are structured in the following manner:

22.What is internal linking?

Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.

They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

23.What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

#1 Content

#2 Backlinks

#3 RankBrain

23. What is robots.txt?

Ans. Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you want to block all search engine robots from crawling your website, just put the follow code:

User-agent: *

Disallow: /

IF you want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot

Disallow: /

It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

24. What is XML Sitemap?

Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

25. What is anchor text?

Ans. Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.

26.What is Image Alt Text?

Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.

27.What is 301 Redirect?

Ans. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.

With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

28.What is Google Webmaster Tools/Google Search Console?

Ans. It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console.

Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.

29.What is Google Analytics?

Ans. Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.

It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

30. What is Google Algorithm?

Ans. Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.

31.What is Google Panda?

Ans. Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Google Panda was created to target sites that publish low quality content and penalize them if possible.

32. What is Google Penguin?

Ans. Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

33. What is Google Hummingbird?

Ans. Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.

One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

34. What is HTTPS/SSL Update?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.

35. Popular SEO Blogs to follow

Ans. Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.

36. What is AMP?

Ans. AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

37. Name of a few Popular SEO Tools.

Ans. The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, Moz, SEMRush, Check My Links etc.

38.What is Google trends?

Ans. Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.

The Google Trends tool uses real-time search data to help you gauge consumer search behaviours over time.

Most important of all, Google Trends shows you high-volume trending search terms in your niche.

39. How can I see what pages are indexed in Google?

Ans. There are two ways to see if the webpages of any specific website are indexed by Google.

1) One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.

2) One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

40. What are doorway pages?

Ans. Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

41. What is Domain Authority?

Ans. Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.

The greater your DA, the more likely your website to have strong traffic and high ranking in Google.

You can check domain authority of any website in Open Site Explorer.

42. What is Search Engine Submission?

Ans. Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.

In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.

This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.

43. What is Directory Submission?

Ans. Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.

Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.

Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

44. What is Article submission?

Ans. Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.

Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

45. What is Press Release submission?

Ans. Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.

Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

46. What are Classified ads?

Ans. A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.

Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

47. What is Forum Posting?

Ans. Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.

Example: FileZilla Forums, WebmasterWorld…

48. What is a Business directory?

Ans. A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.

Business may be compiled either manually or through an automated online search software.

49. What is Social Bookmarking?

Ans. Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.

These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

50. What is RSS Feed?

Ans. RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.

RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

51. What is Guest posting?

Ans. Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.

52. What is Mobilegeddon?

Ans. Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.

The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.

Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

53. How do you approach keyword research?

Ans : As with the question above, your answer might vary. You’ll want to explain which keyword tools you use for research, as well as how you go about it. For example, if you use Google Keyword Planner to do your keyword research, then that’s your answer for the tool used. But you must also explain how you go about it. You must demonstrate you do more than simply guess at a keyword and type that into the tool before checking the results. For example, perhaps you use personas to consider potential problems a prospect faces, and you look for keywords around that. You should also explain that you consider longer keyword phrases, search volume, and the competitiveness of a keyword. Demonstrate that you know how to find the sweet spot in keyword research, where the keyword narrower so it’s targeted and has good search volume, but is not highly competitive.

54. What is Google Penalty?

Ans. A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.

It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

55. What is Google My Business?

Ans. Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.

Its uses includes:

Updating business information
Adding photos of your business
Connecting directly with customers
Monitoring and responding to Google reviews
Managing information

56. Definition of SEO Audit.

Ans. An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.

You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

57. What is keyword density?

Ans. Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.

58. What is keyword frequency?

Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

59. What is Google sandbox?

Ans. Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

60. What is Disavow tool?

Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.

61. What is Google Fetch?

Ans. Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.

This tool can be effectively used for the following purposes:

Troubleshooting webpages to improve the performance in SEO.
Submitting pages for indexing whenever the content is changed significantly.
Finding out the pages affected by any malware attack.

62. What is Google’s Rich Answer Box?

Ans. A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.

Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.

The forms of rich answers:

Answers provided by Google
Basic Snippets
Featured Snippets

63. What is ccTLD?

Ans. It’s country code top-level domains.

64. What is Black Hat SEO?

Ans. It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

65. Name a few Black Hat SEO techniques

Ans. A few black hat SEO techniques are:

Link Farming
Hidden text
Gateway or Doorway pages
Cloaking
Keyword Stuffing

66. What is link farming?

On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group.[1] In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine(sometimes called spamdexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.

Search engines require ways to confirm page relevancy. A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless. This is due to oscillation, causing confusion over which is the vendor site and which is the promoting site.

67. What is cloaking?

Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. There are opposing views as to whether or not cloaking is ethical. Opponents see it as a bait-and-switch, where a Web server is scripted to look out for search engines that are spidering in order to create an index of search results. The search engine thinks it is selecting a prime match to its request based on the meta tagsthat the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines, such as Lycos, Hotbot and Excite, even ban cloaked Web sites. Proponents of cloaking assert that cloaking is necessary in order to protect the meta data, as only the spider is supplied with the meta tags.

68. What is keyword stuffing?

"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Examples of keyword stuffing include:

Lists of phone numbers without substantial added value
Blocks of text listing cities and states a webpage is trying to rank for
Repeating the same words or phrases so often that it sounds unnatural, for example: We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.

69. What is the meaning of competitive analysis?

Ans. A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.

This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

70. What is CTR and how to boost it?

Ans. The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.

A high organic CTR in Google or any search engine means you get more traffic.

The ways to boost CTR are:

Write Better Headline and make it interesting
Write outstanding meta description
Put Your Main Keyword in Your Display URL

71. What is bounce rate?

Ans. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

72. What is Pogo-Sticking?

Ans. Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.

This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.

73. Differences between bounce rate and pogo sticking?

Ans. The difference between bounce rate and pogo sticking is:

Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content , the activity is considered a bounce.

Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.

In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

74. What is Alexa Rank in SEO?

Ans. Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.

75. What is goal in Google analytics?

Ans. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.

According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

76. What is funnel in Google analytics?

Ans. A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.

Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.

77. What is referral traffic?

Ans. Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.

For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.

78: What are crawl stats?

Ans. The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.

79. How would you improve the Pagerank of a page?

Ans: The Pagerank of a page improves by building backlinks. It is done through authority sites and high ranking web pages.

80. What is link building and why does it matter?

Ans: Google exists to serve the searcher. That means Google is constantly trying to determine which results are most relevant to any given searcher and any given time. In addition to relevance, Google considers credibility too. So the search engine looks to see if other websites have linked to yours. If so, that means your content is worth linking to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell, link building is what SEO professionals do to try and get links to their websites in order to improve search results.

81. How can you do SEO for a video?

Ans: Videos are growing increasingly popular on the web, which can improve SEO if the videos produced get attention and therefore shares and backlinks. But to get the video seen can require SEO to get it found, and Google can’t watch a video. It needs the same types of information required for text-based pages to rank a video. Including the transcript as a text is an easy way to do SEO for a video because search engines can crawl the text. In addition, the same attention should be paid to keywords, page titles, and descriptions.

82. Which SEO factors are not in your control?

A: The biggest SEO factor not in your control is Google! How exactly Google ranks websites is unknown. The company does not make public the search algorithms it uses, although SEO professionals have determined the best practices we adhere to in order to achieve results. However, Google doesn’t like young domains that aren’t yet tried-and-true, and you can’t control that if you’re launching a new site. Nor can you force people to link to your site, share your content, spend more time on your site, or come back to your site for another visit. Google looks favorably on all of these factors and ideally a marketing department is working hard to create content and user experiences that will make these happen, but these factors are beyond the control of the SEO person.

83. What is keyword stemming and why does it matter?

A: Keyword stemming is adding on to the stem of a word. For example, if the word interview was your stem, variations could be interviewing, interviewer, interviews. Using keyword stemming helps you to use more relevant keywords on a webpage without keyword stuffing or ending up with content that reads poorly.

84. What are rich snippets?

Ans. Rich snippets are the featured text that appears at the top of the organic search results, in a box and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet. Rich snippets are not part of SEO, but if used, they can deliver better results on the SERPs.