How these 3 brands use Digital Marketing for their business?
Digital Marketing is the most effective way to build any business or to create a future with. Constantly reminding people of your business, builds your brand and helps generate sales as well Look how these 3 brands use Digital Marketing Medium for their business.
Domino's EasyOrder
Domino's really wants to make it easy to order pizza. Beginning in May 2015, the company let customers request delivery of their favorite pizza by tweeting a pizza emoji to the Dominos Twitter account, or by using the hashtag #EasyOrder. The tweet-based order system earned Domino's media coverage from the likes of USA Today, Forbes, and Good Morning America, not to mention a Titanium Grand Prix award at Cannes.
Domino's is constantly cooking up new ways to reach consumers digitally, more than 50 percent of Domino's orders come from digital channels today. The success of Domino's mobile and social efforts shows how brands today need a completely different way of thinking about the customer's journey.
Taco Bell's 'blind pre-order' campaign.
In February 2016, Taco Bell announced its "first-ever, blind pre-order" of a new, undisclosed menu item. Fans could order the mystery item online and pick it up between 2 p.m. and 4 p.m. at their local shop on Feb. 6.
The cross-channel marketing strategy, which utilized Twitter, Snapchat and Super Bowl TV ads, "created pent-up desire" for a new menu addition. The campaign also tapped into Taco Bell's most enthusiastic customer base and successfully integrated social media and TV promotions.
It's an example of how to create excitement among brand influencers by giving them early or exclusive access to new products or services.
Edeka's holiday 'Homecoming' on YouTube
